W&N - Always-On Social
Project overview
For two years, I helped shape Wray’s UK social presence - building design systems for formats like Wray Residencies, Wraylist, and Mad Ah Road. My role was to keep the channel feeling consistent, culturally relevant, and visually unmistakable.
Impact
A clearer visual identity across the grid, a stronger brand presence and improved engagement rates across all channels on social.
