Bu$ine$$ of Culture
Project overview
Following the success of the previous Business of Culture campaign I produced a fanzine that was distributed in print and digital to support the follow up campaign. I also designed a refreshed identity and hero campaign system to be used across channels, including mailers, event presentation, on site event assets, and toolkits the team could roll out fast and consistently.
Impact
A more premium, coherent presence that visually explained the platform, drove stronger engagement from returning brands and new prospects, and strengthened Warm Street’s positioning as a leader in culture marketing, along with a premium print product as a take home.
