Ray-Ban - Sun-Day
Project overview
I developed the identity system for Ray-Ban’s Sun-Day - a new cultural moment built around the Summer Solstice, created to drive awareness with a Gen Z audience. The design toolkit translated the “New Energy” platform into bold typographic hierarchy, modular layouts, and social-first templates that could scale across content and event touchpoints in the UK and New York.
Impact
A cohesive visual ecosystem that connected the rooftop launch at The Standard (with Tiffany Calver’s No Requests) to the wider rollout, across brand owned, talent and earned media channels
