Ray-Ban - Sun-Day
Project overview
I developed the identity system for Ray-Ban’s Sun-Day - a new cultural moment built around the Summer Solstice, created to drive awareness with a Gen Z audience. The design toolkit translated the “New Energy” platform into bold typographic hierarchy, modular layouts, and social-first templates that could scale across content and event touchpoints in the UK and New York.
Impact
A cohesive visual ecosystem that connected the rooftop launch at The Standard (with Tiffany Calver’s No Requests) to the wider rollout, across brand owned, talent and earned media channels
Project type
Event Identity
My role
Design Director
Client
Ray-Ban
