Nike & Spotify - Make Moves
Project overview
I directed + co-designed the identity system for Nike & Spotify's Make Moves dance fund - a project designed to encourage everyday movement for teen girls. We had to combine two Global brands brand guidelines to produce one impactful lock up, along with creating typography elements, social formats, and layouts that blended Nike’s iconic style with a softer, more community-led feel.
Impact
A clear, and inclusive visual direction that strengthened the campaign’s messaging. With activations and street artists creating work over east London.
