Berghaus - Press Fwd

White branded cap with turquoise logo placed on fresh lemons in a red bowl
White branded cap with turquoise logo placed on fresh lemons in a red bowl
White branded cap with turquoise logo placed on fresh lemons in a red bowl

Project overview

I designed the visual identity for Berghaus’ Press FWD campaign - a project connecting the history of rave culture with a new generation of outdoor explorers. PRESS FWD, embraced the spirit of UK dance music past and present. Legends Fabio & DJ Rap stood shoulder to shoulder with the new guard, inspired by their legacy at Happy Valley in Kent to pay homage to the cultural explosion of the 80s and 90s. The system combined motion typography, bold layouts, and flexible components used across social, web, and partner channels. I oversaw more than 100 assets to make sure everything stayed cohesive.

Impact

A distinctive look that pushed Berghaus into new cultural spaces and kept the rollout consistent across every channel. With the Dean Street capsule collection selling out.

Project type

Campaign Identity & Motion

My role

Lead Designer + Motion

Client

Berghaus

Minimalist lemon product photo with glass cup on pastel yellow background
Minimalist lemon product photo with glass cup on pastel yellow background
Minimalist lemon product photo with glass cup on pastel yellow background
Single fresh lemon isolated on clean yellow backdrop
Single fresh lemon isolated on clean yellow backdrop
Single fresh lemon isolated on clean yellow backdrop
Yellow bowl filled with lemons on bright yellow background for lifestyle branding
Yellow bowl filled with lemons on bright yellow background for lifestyle branding
Yellow bowl filled with lemons on bright yellow background for lifestyle branding

Based across Cornwall + London

Available for: Freelance Projects & Full-Time

Lee Murray

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