Berghaus - PRESS FWD
Project overview
I designed the visual identity for Berghaus’ PRESS FWD campaign - a project connecting the history of rave culture with a new generation of outdoor explorers. PRESS FWD, embraced the spirit of UK dance music past and present. Legends Fabio & DJ Rap stood shoulder to shoulder with the new guard, inspired by their legacy at Happy Valley in Kent to pay homage to the cultural explosion of the 80s and 90s. The system combined motion typography, bold layouts, and flexible components used across social, web, and partner channels. I oversaw more than 100 assets to make sure everything stayed cohesive.
Impact
A distinctive look that pushed Berghaus into new cultural spaces and kept the rollout consistent across every channel. With the Dean Street capsule collection selling out.
